Privacy Policy

Privacy Policy

Introduction

Welcome to https://breatheeasypets.scoopsurge.com (hereafter referred to as “BreathEasy Pets” or “we”). We are dedicated to protecting your privacy and ensuring that your personal data is handled with the utmost care and security. This comprehensive Privacy Policy explains our practices regarding the collection, handling, and protection of personal information in compliance with various global privacy laws, including:

  • Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
  • Quebec Law 25
  • General Data Protection Regulation (GDPR) of the European Union (EU)
  • General Data Protection Law (LGPD) of Brazil
  • California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
  • Colorado Privacy Act (CPA)
  • Utah Consumer Privacy Act (UCPA)
  • Connecticut Total Data Protection Act (CTDPA)
  • Virginia Consumer Data Protection Act (VCDPA)
  • Protection of Personal Information Act (POPIA) of South Africa

Scope

This policy covers all aspects of our website, applications, services, and products available at https://breatheeasypets.scoopsurge.com. It is important to be aware that this privacy statement does not extend to third-party platforms, applications, or services accessible through links on our site, as they have their own privacy policies governing data collection and usage.

Processing Activities

This policy outlines the practices when users:

  • Utilize our applications and services as authorized users.
  • Visit websites linked to this Privacy Policy.
  • Engage with communications from us, including newsletters, emails, phone calls, or text messages (SMS).

Personal Data Collection

BreathEasy Pets collects various categories of personal data, which include:

  • Account Information: Details related to your account creation and management, such as usernames, passwords, email addresses, and profile settings.
  • Payment Information: Credit card numbers, billing addresses, and transaction history for processing purchases or subscriptions.
  • Financial Information: Bank account details, investment portfolios (if provided), and financial status updates.
  • Purchase Information: Product/service purchases, order history, and delivery preferences.
  • Mobile Device Identifiers: Unique device IDs, mobile network information, and mobile app usage data.
  • Location Data: Geolocation information from your device when you interact with our location-based services.
  • Feedback: Your reviews, ratings, comments, and suggestions to improve our products and services.
  • Social Media Information: Publicly available data from social media platforms when users choose to connect their accounts.
  • Product Information: Details about the products or services you interact with, including preferences and usage patterns.

We obtain this data through direct user input, interactions with our applications and websites, and automated technologies like tracking cookies and web beacons. Additionally, third parties may provide us with personal data, adhering to their respective privacy policies.

Cookies

BreathEasy Pets uses cookies to enhance your browsing experience and for analytics purposes:

  • Strictly Necessary Cookies: Essential for navigating our website and utilizing its core functionalities. These cookies cannot be blocked without affecting normal website usage.
  • Preference Cookies: Remember user preferences, such as language settings and display options, to provide a personalized experience.
  • Analytics Cookies: Collect information about your use of our site, including pages visited, features used, and referral sources. This data is used for analytics and improvement of our services.

Users have the option to control non-essential cookies through our Cookie Manager, allowing them to customize their cookie preferences.

Retention and Deletion

We retain personal data for as long as it is necessary for the purposes specified at the time of collection or as required by law. Once the retention period expires or when these purposes are fulfilled, we delete or anonymize the data to prevent further identification.

Security Measures

BreathEasy Pets implements robust security measures to protect personal data from unauthorized access, disclosure, alteration, or destruction:

  • Employing encryption for secure data transmission and storage.
  • Implementing access controls and employee training to ensure only authorized personnel can access sensitive data.
  • Regularly conducting security audits and penetration testing to identify and mitigate potential vulnerabilities.
  • Utilizing secure third-party service providers to process data on our behalf, ensuring they adhere to strict privacy standards.

Your Rights (Subject to Local Laws)

Depending on your jurisdiction:

  • You have the right to request access, rectification, or erasure of your personal data.
  • You can restrict the processing of your data or object to specific uses.
  • The right to data portability allows you to receive a copy of your data in a structured format and transfer it to another controller.
  • You are protected from discrimination for exercising your data privacy rights.
  • You have the right to lodge an appeal or complaint with relevant supervisory authorities regarding our handling of your personal data.

To exercise these rights or for any data-related inquiries, please contact our dedicated privacy team via email at [email protected] or through written correspondence to our registered address.

Changes to Policy

BreathEasy Pets reserves the right to update this Privacy Policy at any time. Any modifications will be effective immediately upon posting on our website, and we encourage users to review this policy periodically for any changes.

Contact Information

For any privacy-related inquiries, feedback, or requests, please reach out to our team: